The preparation goes on all year, although dding season may peak from late spring to early autumn. Many a bride to be begins her preparation with a dive into the ocean of wedding magazines and sites and dreaming, analyzing pictures that guarantee to make her the most wonderful girl on the most significant day of her life.
That girl appears white, young, slim and, for the most part, blonde.
Do a Google search of “lovely bride,” and see how far you’ve got to scroll before a girl of colour appears. Examine covers of wedding magazines the the next couple of times you pass a newsstand.
We removed ones that didn’t feature a bride on the cover. Our raters found that 74 of the girls on the covers appeared white, six looked to be girls of colour, and the remaining 16 seemed as if they could be girls of colour.
But it’s a mistake to overlook the strong influence that these magazines have on standards and values encircling a fundamental social association. The shocking uniformity in the pictures presented on cover after cover underlines the painful stereotypes that link and innocence and whiteness, as well as strengthens the consequence that women of colour lack these virtues. In summary, the story is that a girl of colour isn’t the model of a lovely bride and is an union partner that is desired.
This unique story is told mostly through what isn’t said. Although much has been written about the stereotypical portrayals of women of colour, media scholars have lately started to inquire how stereotypes are conducted by the systematic lack of specific groups or of particular types of pictures of those groups—an occurrence called representational annihilation (pdf).
It’s not almost race.
These covers communicate an opinion that’s out of touch with the reality of most marriages now. Although in these magazines are available content that is substantially more representative —with posts about same sex services, plus size dresses and nontraditional sites, for example—the covers continue to show a reasonably uniform picture of the way in which a model bride appears.
The more extensive effects of exposure to such homogeneous pictures can be exemplified by a study from my research lab. We requested individuals to brainstorm while they saw multiple images that either revealed recurrent issues or duplicated the same general subject. When folks viewed images with one issue, compared with seeing a number of subjects or no images in any respect imagination was reduced. Only as for the folks in our study, the sameness in the pictures may dampen anyone’s skill to think about the significance and symbolism surrounding marriages and weddings.
It’s not just about weddings.